Before the flap falls in Brandenburg - concepts for film tourism marketing
The Medienboard Berlin-Brandenburg, Tourismus Marketing Brandenburg GmbH TMB, the representation of the State of Brandenburg at the federal government and the Berlin Brandenburg Film Commission BBFC have been inviting representatives of Brandenburg tourism associations and tourist facilities as well as contact persons from districts and municipalities as well as Business funding for the event "Before the flap falls in Brandenburg".
This involves both the tourist re-use of filming and creating incentives to bring filming to the region.
Using best practice examples, the seminar provides suggestions for action for sustainable cooperation in the film and tourism industry and thus provides important impulses for the business location Brandenburg.
(See also: film tourism)
July 15, 2024 - SERIES in BRANDENBURG: KLEO 2 - Exclusive preview & panel discussion
A cooperation between MBB, TMB and Netflix
Location: Thalia, Kino Potsdam, Rudolf-Breitscheid-Straße 50, 14482 Potsdam
Exclusive preview of the first episode of the Netflix series KLEO 2 with a greeting from Hendrik Fischer, State Secretary in the Ministry of Economic Affairs, Labor and Energy of the State of Brandenburg, followed by a panel discussion.
Potsdam motifs play a central role in the new season - the equipment and set design make the city a unique setting for the action series. How do the city administration, VoD providers and production work together to make the Potsdam backdrops the ideal setting for the series? What opportunities does this offer for cinematic reuse for tourism? These questions and more will be discussed on the panel following the exclusive preview.
Panel guests:
Isabel Braak - Director, 'Kleo' (episode 1), 'SOKO Potsdam'
Hanno Hackfort - Showrunner, author, concept, 'Kleo', 'SOKO Potsdam'
Michaela Haupt - Supervising Location Manager, 'Kleo', 'Maxton Hall'
Lisa Kreimeyer - Director Series DACH Netflix
Nannette Neitzel - Authorized Representative, PMSG Potsdam Marketing und Service GmbH
Sigrid Sommer - Head of City Marketing for the State Capital Potsdam
Isabel von Forster - Production Designer, 'Kleo', 'Maxton Hall'
The panel discussion was led by:
Christiane Krone-Raab - Head of Berlin Brandenburg Film Commission, MBB
Bettina Wedde - Cultural Tourism and Brand Management Officer, Tourismus-Marketing Brandenburg GmbH
The Grimme & German Television Award-winning series KLEO will start its second season on July 25, 2024 on Netflix. KLEO is a production of Zeitsprung Pictures for Netflix (Executive Producers: Michael Souvignier, Till Derenbach, Jörg Christian Engels), Director: Isabel Braak, Nina Vukovic, Showrunner, Authors & Concept: HaRiBo (Hanno Hackfort, Richard Kropf, Bob Konrad) and Katharina Brauer.
The event took place as part of Filmland Brandenburg - an initiative of Medienboard Berlin-Brandenburg GmbH and TMB Tourismus-Marketing Brandenburg GmbH. Many thanks to UNESCO Creative City of Film Potsdam and Potsdam Marketing und Service GmbHfor the kind support.
March 20, 2024 / FILM in BRANDENBURG: Preview of “Polizeiruf 110: Schweine” in the presence of director Tomasz E. Rudzik followed by a panel discussion
Brandenburg in films and series – How well do we know Brandenburg? What are we interested in, what are the topics, the regional differences? As part of a panel discussion in the fx.Center cinema in Studio Babelsberg, August-Bebel-Str. 26, 14482 Potsdam, various perspectives on the film location were discussed.
Panel guests:
The panel discussion was conducted by:
A joint event by:
Medienboard Berlin Brandenburg GmbH (MBB) und dem Rundfunk Berlin Brandenburg (rbb)
October 20, 2023 - BEFORE THE FLAP FALLS IN THE FILM REGION OF BRANDENBURG: Filming in castles owned by the National Trust & SPENCER
Immerse yourself in very special fantasy worlds or indulge in the historical past - series and films such as 'Pride and Prejudice', 'The Crown', 'Bridgerton' or 'Harry Potter' make this easy thanks to their special filming locations. Some of them were filmed in very special locations, such as parks and gardens or castles and stately homes owned by the National Trust. Harvey Edgington, Senior Filming Locations Manager at the National Trust, gives an exclusive insight into the approval process for filming in these special historic locations and the impact they have on film producers and film tourism.
For the biopic 'Spencer' about Lady Di, three German locations served as an authentic setting for the main motif, Sandringham House. Producer Jonas Dornbach, supervising art director Ralf Schreck and general manager of the Schlosshotel Kronberg Dominik Ritz report, among other things, on the location search, the implementation of the filming and the subsequent use for tourism.
Guests:
Jonas Dornbach - Producer, Komplizen Film GmbH, 'Spencer', 'AEIOU', 'Toni Erdmann' and others.
Harvey Edgington – Senior Filming Locations Manager, National Trust, London (UK)
Dominik Ritz - General Manager, Schlosshotel Kronberg, Taunus
Ralf Schreck - Art Director, 'Spencer', 'Retribution', 'Schachnovelle' and others.
Moderation:
Christiane Krone-Raab - Head of Berlin Brandenburg Film Commission, Medienboard Berlin-Brandenburg
Silvia Loinjak - Project Manager Filmland Brandenburg
Bettina Wedde - Consultant for Cultural Tourism TMB Tourism Marketing Brandenburg
November 21, 2022 - BEFORE THE FLAP FALLS IN THE FILM REGION OF BRANDENBURG - Perspectives and needs of film tourism marketing using the example of the series "Lauchhammer - Tod in der Lausitz"
WOW - what a success! The start of the event series “Lauchhammer - Death in Lausitz” on ARD at the end of September was a success. A total of 8.1 million viewers watched the first two episodes and watched them in the media libraries of ARD, Das Erste and ARTE. In the main role - THE LAUSITZ! The series and the region impress with their great and unique landscape shots and exciting combination of fiction and authenticity.
How the series came about, what the filming was like and what connections and synergies were established for film tourism marketing at the start of the series and beyond will be discussed in the 9th edition of our event series "Before the flap falls in the film region of Brandenburg".
Guests
Moderation
February 18, 2022 - BEFORE THE FLAP FALLS IN THE FILM REGION OF BRANDENBURG - How can filming be used for film tourism marketing?
The fascination and attraction of filming locations for well-known films and series is becoming more and more important for tourism marketing. But production and rental companies can also benefit from this. A central component of the work is good images of the respective productions. How the material of film shoots can be used for film tourism marketing will be shown in the 8th edition of our series of events "Before the flap falls in the film region of Brandenburg".
Representatives from film and series productions, distributors, and broadcasters will discuss the synergies and effects of film tourism together with tourism and marketing experts from Brandenburg districts, municipalities, and local providers. How these look and can be experienced is shown using the example of the Wilder Kaiser tourism association and the production “Der Bergdoktor”. The focus is on the sustainable use of film and photo material, rights clearance for tourism associations and municipalities, among others.
The event series “Before the flap falls in the film region of Brandenburg” is a joint initiative by Medienboard Berlin-Brandenburg and TMB Tourismus-Marketing Brandenburg GmbH.
Program
10:00 a.m. - 10:15 a.m. - Welcome
10.15 a.m. - 10.35 a.m. - Best Practice - "The Mountain Doctor" (Presentation / Q&A)
Following the presentation, we look forward to the discussion with:
Moderation:
April 14, 2021 - BEFORE THE FLAP FALLS IN THE FILM REGION OF BRANDENBURG - Potsdam - filming locations, filming permits & film tourism
The initiative FILMLAND BRANDENBURG, run by Medienboard and TMB, is starting the 5th edition of its event series “Before the flap falls in the film region of Brandenburg” with a focus on the city of Potsdam!
Germany's 1st UNESCO Creative City of Film is very popular with film productions - including those from abroad! The world-famous Studio Babelsberg and unique locations such as the Glienicke Bridge, the Dutch Quarter, the castles and parks of the Prussian Palaces & Gardens Foundation or the city's various residential areas offer breathtaking and historical original locations and the best conditions for film shoots.
Experts from film productions and representatives from city administration and tourism will address the following questions in 4 program units:
What creative processes and needs are there for productions looking for a filming location?
How are the logistical approval and communication processes structured from the perspective of the city administration and production before and during the shoot?
How are the film locations in Potsdam used for tourism? What offers are there for film-interested tourists to discover?
How does the title of UNESCO Creative City of Film inspire the sustainable visibility of film in Potsdam?
For interested institutions and Potsdam residents, there will be an exchange in working groups on perspectives from the UNESCO Creative City of Film Potsdam from 4:15 p.m. to 4:45 p.m.
Program
February 28, 2020 - BEFORE THE FLAP FALLS IN THE FILM REGION OF BRANDENBURG - Filmland Brandenburg - its attractiveness for film productions and film tourism
"Before flap falls in the film region of Brandenburg" is a joint event by the Berlin Brandenburg Film Commission of the Medienboard and the TMB Tourism Marketing Brandenburg in cooperation with the representation of the state of Brandenburg at the federal level.
Venue:
Representation of the state of Brandenburg at the federal level
In the Minister Gardens 3
10117 Berlin
Program
10:00 a.m. - Welcome
10.15 a.m. - Best practice from Brandenburg
(Presentation / Q&A)
11.10 a.m. - From the script to the broadcast /
From the estate to the main motif
(Presentation / Q&A)
12:10 p.m. - lunch break
1:00 p.m. - On the trail of Inspector Wallander /
Best Practice from Ystad (Presentation / Q&A)
2:00 p.m. - "Babylon Berlin" - a journey through time to Berlin
Golden Twenties
Video bus tour to filming locations of the series “Babylon Berlin” with zeitreisen GbR
4:00 p.m. - end